2 April 2024 · 1 min read
Research: competitive strategy, circular economy practices and corporate sustainability
GIMPA researchers Vivian Osei, Disraeli Asante-Darko and Amoako Kwarteng surveyed 380 firms in Ghana to test how competitive strategy and circular economy practice implementation relate to corporate sustainability performance. Published in Business Strategy and the Environment, the study is featured in the first GIMPA Research Newsletter (September 2025).
Authors: Vivian Osei, Disraeli Asante-Darko & Amoako Kwarteng
Competitive strategy and circular economy practice implementation toward corporate sustainability performance
This study, published in Business Strategy and the Environment, examines the mediating role of Circular Economy (CE) practices on the relationship between competitive strategy and sustainability performance. Drawing on the natural resource-based view (NRBV) theory and institutional logics (IL) theory, this study explores a framework that introduces competitive strategy as an antecedent variable in advancing CE practices and sustainability performance among firms in a developing economy. Based on data obtained through a survey of 380 firms in Ghana, the results revealed that competitive strategy has a positive and statistically significant relationship with corporate sustainability performance. Additionally, CE practices mediate the positive association between competitive strategy and corporate sustainability. This research extends the frontiers of the literature by combining the IL and NRBV theories to explain how competitive strategy influences sustainability performance via CE practices in Ghana.